Connecting
Hinterland
with the
centreshift
is an integrated marketing solutions agency
is an integrated marketing solutions agency
offering through-the-line services across markets and geographies in India
We help brands reach out to consumers through strategic marketing content backed by hard, comprehensively researched data,
delivered via integrated platforms using efficiently harnessed technology and measured by clearly documented response
management processes.
delivered via integrated platforms using efficiently harnessed technology and measured by clearly documented response
management processes.
Thought
Content
Delivery
Efficiency
Response
MANAGEMENT
ANALYSIS
PROFESSIONALISM
The solutions we provide
VISIBILITY
[ VISIBILITY ]
AS PART OF INTEGRATED PLAAN:
OOH (HOARDINGS, AMBIENT)
PRINT (POSTER, LEAFLETS ETC.)
INDOOR (STANDEES, DANGLERS ETC.)
STANDALONE:
OUTDOOR (JHAROKHAS, CANOPIES, ARCH GATES, BANNERS, WALL PAINTINGS ETC.)
( See Work )
ENGAGEMENT
[ ENGAGEMENT ]
Experiential Marketing
events
activation ( Consumer / Dealer )
CORPORATE TRAINING
( See Work )
CONTENT
[ CONTENT ]
BRANDED CONTENT / ENTERTAINMENT
CREATIVE COMMUNICATION
MEDIA PROPERTIES
IP EVENTS AND CONCEPTS
( See Work )
RESPONSE
[ RESPONSE ]
MARKET DISCOVERY
MARKET AND BRAND MAPPING
BRAND HEALTH AUDITS
BRAND CONSULTANCY
SPECIALISED SURVEYS AND STUDIES
( See Work )
DIGITAL
[ DIGITAL ]
DIGITAL MARKETING STRATEGY
SOCIAL MANAGEMENT
SEARCH - SEO & SEM
CREATIVE AND CONTENT DEVELOPMENT
WEBSITE AND APP DEVELOPMENT
MEDIA PLANNING & BUYING
MOBILE MARKETING
( See Work )
RETAIL
[ RETAIL ]
BRANDING
SHOPPER MARKETING STRATEGY
IN - STORE PROMOTIONS
INNOVATION BRAND INTERVENTION
( See Work )
Experience,
And Learnings
And Learnings
We’re proud enough to showcase our vast professional experience, yet
humble enough to absorb and learn every day.
humble enough to absorb and learn every day.
Rishi started out in sales and finally following his passion towards advertising, specialised in rural and semi-urban markets, both in operations as well as marketing.
Rishi Tiwari
FounderHead - Business and operations
Rishi started out in sales and finally following his passion towards advertising, specialised in rural and semi-urban markets, both in operations as well as marketing.
He has wide agency experience, with business leadership roles in Ogilvy and DDB Mudra Group, apart from other mainstream agencies & corporates.
He has worked with some key brands like HUL, P&G, Colgate, Vodafone, Aircel, Telenor, Honda, Philips, Shell, Gulf Lube, Castrol, USL, Western Union, Maxlife, Maruti, Nestle, GPI, ITC , and Nissin.
Rishi Tiwari
FounderHead - Business and operations
Starting out as a copywriter while still in college, his next 25 years have seen him straddling most media, ranging across written content, professional photography, ad film production, print, radio, digital advertising & design.
RANJITH BHASKAR
FounderHead - IDEATION AND STRATEGY
Starting out as a copywriter while still in college, his next 25 years have seen him straddling most media, ranging across written content, professional photography, ad film production, print, radio, digital advertising & design.
Ranjith has wide agency experience, with creative leadership roles in Dentsu and DDB Mudra Group, apart from other mainstream and digital agencies.
He has worked with internationally iconic brands like Citibank, Canon, Dell, AOL, Honda, Twinings, Yamaha, Philips, Toyota, General Motors, Hitachi, Amway, Bacardi, Worldspace, as well as well-known Indian brands like ICICI, HDFC, MRF, Aircel, Reliance, Larsen & Toubro, Amaron, Wipro, Sify, Dainik Jagran and ING Vysya.
RANJITH BHASKAR
FounderHead - IDEATION AND STRATEGY
Subhendu, an alumnus of the London College of Communication has over 11 years of experience in advertising and communication.
SUBHENDU KUMAR
Head - DIGITAL
Subhendu, an alumnus of the London College of Communication has over 11 years of experience in advertising and communication.
He has wide agency experience, with business management roles in agency networks like DDB and Dentsu and corporates like Huawei.
He has worked with some key brands like Huawei, Panasonic, Yamaha, DLF, Ministry of Tourism, William Grant’s, Commonwealth Games, Cisco and, in his earlier mainline avatar, specialised in health-focused communication for clients like Philips Healthcare, Ministry of Health, NACO, Dr Lal’s and Hindustan Latex.
SUBHENDU KUMAR
Head - DIGITAL
a few pieces of work
CLIENT: Shell
PROJECT: Brand Engagement
AREA: Delhi
CLIENT: Shell
PROJECT: Brand Engagement
AREA: Delhi
CLIENT: Shell
PROJECT: Brand Engagement
AREA: Delhi
CLIENT: WWF
PROJECT: Give Up To Give Back
AREA: Kumbh Mela
CLIENT: WWF
PROJECT: Give Up To Give Back
AREA: Kumbh Mela
CLIENT: WWF
PROJECT: Give Up To Give Back
AREA: Kumbh Mela
CLIENT: WWF
PROJECT: Give Up To Give Back
AREA: Kumbh Mela
CLIENT: WWF
PROJECT: Give Up To Give Back
AREA: Kumbh Mela
CLIENT: WWF
PROJECT: Give Up To Give Back
AREA: Kumbh Mela
CLIENT: Zoomol
PROJECT: Dealer Activation
AREA: Pan-India
CLIENT: Zoomol
PROJECT: Dealer Activation
AREA: Pan-India
CLIENT: Zoomol
PROJECT: Dealer Activation
AREA: Pan-India
CLIENT: Mobiistar
PROJECT: Market Storming
AREA: UP/UK
CLIENT: Mobiistar
PROJECT: Market Storming
AREA: UP/UK
CLIENT: Mobiistar
PROJECT: Market Storming
AREA: UP/UK
CLIENT: Mobiistar
PROJECT: Market Storming
AREA: UP/UK
CLIENT: Apollo
PROJECT: Give Way To Ambulance
AREA: Pan-India
CLIENT: Apollo
PROJECT: Give Way To Ambulance
AREA: Pan-India
CLIENT: Apollo
PROJECT: Give Way To Ambulance
AREA: Pan-India
CLIENT: Apollo
PROJECT: Give Way To Ambulance
AREA: Pan-India
CLIENT: Apollo
PROJECT: Give Way To Ambulance
AREA: Pan-India
CLIENT: Apollo
PROJECT: Give Way To Ambulance
AREA: Pan-India
CLIENT: Apollo
PROJECT: Van-Activity
AREA: Pan-India
CLIENT: Apollo
PROJECT: Van-Activity
AREA: Pan-India
CLIENT: Apollo
PROJECT: Van-Activity
AREA: Pan-India
CLIENT: Mahindra
PROJECT: AC Lounge
AREA: Haryana
CLIENT: Mahindra
PROJECT: AC Lounge
AREA: Haryana
CLIENT: Mahindra
PROJECT: AC Lounge
AREA: Haryana
CLIENT: JK TYRE
PROJECT: Product Activation
AREA: Pan-India
CLIENT: JK TYRE
PROJECT: Product Activation
AREA: Pan-India
CLIENT: JK TYRE
PROJECT: Product Activation
AREA: Pan-India
CLIENT: KTM
PROJECT: Product Activation
AREA: Pan-India
CLIENT: KTM
PROJECT: Product Activation
AREA: Pan-India
CLIENT: KTM
PROJECT: Product Activation
AREA: Pan-India
CLIENT: KTM
PROJECT: Product Activation
AREA: Pan-India
CLIENT: SHELL
PROJECT: BRAND ENGAGEMENT
AREA: DELHI
CLIENT: SHELL
PROJECT: BRAND ENGAGEMENT
AREA: DELHI
CLIENT: SHELL
PROJECT: BRAND ENGAGEMENT
AREA: DELHI
CLIENT: WWF
PROJECT: GIVE UP TO GIVE BACK
AREA: KUMBH MELA
CLIENT: WWF
PROJECT: GIVE UP TO GIVE BACK
AREA: KUMBH MELA
CLIENT: WWF
PROJECT: GIVE UP TO GIVE BACK
AREA: KUMBH MELA
CLIENT: WWF
PROJECT: GIVE UP TO GIVE BACK
AREA: KUMBH MELA
CLIENT: WWF
PROJECT: GIVE UP TO GIVE BACK
AREA: KUMBH MELA
CLIENT: WWF
PROJECT: GIVE UP TO GIVE BACK
AREA: KUMBH MELA
CLIENT: ZOOMOL
PROJECT: DEALER ACTIVATION
AREA: PAN-INDIA
CLIENT: ZOOMOL
PROJECT: DEALER ACTIVATION
AREA: PAN-INDIA
CLIENT: ZOOMOL
PROJECT: DEALER ACTIVATION
AREA: PAN-INDIA
CLIENT: MOBIISTAR
PROJECT: MARKET STORMING
AREA: UP/UK
CLIENT: MOBIISTAR
PROJECT: MARKET STORMING
AREA: UP/UK
CLIENT: MOBIISTAR
PROJECT: MARKET STORMING
AREA: UP/UK
CLIENT: MOBIISTAR
PROJECT: MARKET STORMING
AREA: UP/UK
CLIENT: APOLLO
PROJECT: GIVE WAY TO AMBULANCE
AREA: PAN-INDIA
CLIENT: APOLLO
PROJECT: GIVE WAY TO AMBULANCE
AREA: PAN-INDIA
CLIENT: APOLLO
PROJECT: GIVE WAY TO AMBULANCE
AREA: PAN-INDIA
CLIENT: APOLLO
PROJECT: GIVE WAY TO AMBULANCE
AREA: PAN-INDIA
CLIENT: APOLLO
PROJECT: GIVE WAY TO AMBULANCE
AREA: PAN-INDIA
CLIENT: APOLLO
PROJECT: GIVE WAY TO AMBULANCE
AREA: PAN-INDIA
CLIENT: APOLLO
PROJECT: VAN ACTIVITY
AREA: PAN-INDIA
CLIENT: APOLLO
PROJECT: VAN ACTIVITY
AREA: PAN-INDIA
CLIENT: APOLLO
PROJECT: VAN ACTIVITY
AREA: PAN-INDIA
CLIENT: MAHINDRA
PROJECT: AC LOUNGE
AREA: HARYANA
CLIENT: MAHINDRA
PROJECT: AC LOUNGE
AREA: HARYANA
CLIENT: MAHINDRA
PROJECT: AC LOUNGE
AREA: HARYANA
CLIENT: JK TYRE
PROJECT: PRODUCT ACTIVATION
AREA: Pan-India
CLIENT: JK TYRE
PROJECT: PRODUCT ACTIVATION
AREA: Pan-India
CLIENT: JK TYRE
PROJECT: PRODUCT ACTIVATION
AREA: Pan-India
CLIENT: KTM
PROJECT: PRODUCT ACTIVATION
AREA: Pan-India
CLIENT: KTM
PROJECT: PRODUCT ACTIVATION
AREA: Pan-India
CLIENT: KTM
PROJECT: PRODUCT ACTIVATION
AREA: Pan-India
CLIENT: KTM
PROJECT: PRODUCT ACTIVATION
AREA: Pan-India
CLIENT: Mahindra
PROJECT: Community Water Tank
AREA: UP
CLIENT: Mahindra
PROJECT: Community Water Tank
AREA: UP
CLIENT: Apollo
PROJECT: Trolley Painting
AREA: Punjab, UP
CLIENT: Apollo
PROJECT: Wall Painting
AREA: UP
CLIENT: Apollo
PROJECT: Wall Painting
AREA: UP
CLIENT: Dabur
PROJECT: Wall Painting
AREA: UP/Rajasthan
CLIENT: Dabur
PROJECT: Wall Painting
AREA: UP/Rajasthan
CLIENT: Mahindra
PROJECT: Jharokha
AREA: MH
CLIENT: Mahindra
PROJECT: Jharokha
AREA: MH
CLIENT: Mahindra
PROJECT: Jharokha
AREA: MH
CLIENT: Mahindra
PROJECT: Jharokha
AREA: MH
CLIENT: Mahindra
PROJECT: Jharokha
AREA: Maharashtra
CLIENT: Mahindra
PROJECT: Wall Painting
AREA: Haryana
CLIENT: Mahindra
PROJECT: Wall Painting
AREA: Haryana
CLIENT: Mahindra
PROJECT: Wall Painting
AREA: Haryana
CLIENT: Freedom Funds
PROJECT: Outdoor
AREA: Jaipur
CLIENT: Freedom Funds
PROJECT: Outdoor
AREA: Jaipur
CLIENT: Freedom Funds
PROJECT: Outdoor
AREA: Jaipur
CLIENT: Mahindra
PROJECT: Tanker Branding
AREA: UP/PB/RJ
CLIENT: Mahindra
PROJECT: Tanker Branding
AREA: UP/PB/RJ
CLIENT: Mahindra
PROJECT: Tanker Branding
AREA: UP/PB/RJ
CLIENT: Rupee Redee
PROJECT: Visibility
AREA: Delhi
CLIENT: Rupee Redee
PROJECT: Visibility
AREA: Delhi
CLIENT: Rupee Redee
PROJECT: Visibility
AREA: Delhi
CLIENT: Apollo
PROJECT: Community Water Tank
AREA: UP
CLIENT: Mahindra
PROJECT: Community Water Tank
AREA: UP
CLIENT: Apollo
PROJECT: Trolley Painting
AREA: PB, UP
CLIENT: Apollo
PROJECT: Wall Painting
AREA: UP
CLIENT: Apollo
PROJECT: Wall Painting
AREA: UP
CLIENT: Dabur
PROJECT: Wall Painting
AREA: UP, RJ
CLIENT: Dabur
PROJECT: Wall Painting
AREA: UP, RJ
CLIENT: Mahindra
PROJECT: Jharokha
AREA: MH
CLIENT: Mahindra
PROJECT: Jharokha
AREA: MH
CLIENT: Mahindra
PROJECT: Jharokha
AREA: MH
CLIENT: Rupee Redee
PROJECT: Visibility
AREA: Delhi
CLIENT: Rupee Redee
PROJECT: Visibility
AREA: Delhi
CLIENT: Rupee Redee
PROJECT: Visibility
AREA: Delhi
CLIENT: Mahindra
PROJECT: Tanker Branding
AREA: UP/PB/RJ
CLIENT: Mahindra
PROJECT: Tanker Branding
AREA: UP/PB/RJ
CLIENT: Mahindra
PROJECT: Tanker Branding
AREA: UP/PB/RJ
CLIENT: Mahindra
PROJECT: Wall Painting
AREA: Haryana
CLIENT: Mahindra
PROJECT: Wall Painting
AREA: Haryana
CLIENT: Mahindra
PROJECT: Wall Painting
AREA: Haryana
CLIENT: Freedom Funds
PROJECT: Outdoor
AREA: Jaipur
CLIENT: Freedom Funds
PROJECT: Outdoor
AREA: Jaipur
CLIENT: Freedom Funds
PROJECT: Outdoor
AREA: Jaipur
CLIENT: Shell
PROJECT: Product Launch
AREA: Delhi
CLIENT: Shell
PROJECT: Product Launch
AREA: Delhi
CLIENT: Shell
PROJECT: Product Launch
AREA: Delhi
CLIENT: Candor
PROJECT: Event
AREA: DL/HR/Kolkata
CLIENT: Candor
PROJECT: Event
AREA: DL/HR/Kolkata
CLIENT: Candor
PROJECT: Event
AREA: DL/HR/Kolkata
CLIENT: Candor
PROJECT: Event
AREA: DL/HR/Kolkata
CLIENT: Tata Housing
PROJECT: Event
AREA: Bahadurgarh
CLIENT: Tata Housing
PROJECT: Event
AREA: Bahadurgarh
CLIENT: Tata Housing
PROJECT: Event
AREA: Bahadurgarh
CLIENT: Ashiana
PROJECT: Carnival Of Surprises
AREA: Delhi NCR
CLIENT: Ashiana
PROJECT: Carnival Of Surprises
AREA: Delhi NCR
CLIENT: Ashiana
PROJECT: Carnival Of Surprises
AREA: Delhi NCR
CLIENT: Mahindra
PROJECT: Product Display
AREA: Delhi
CLIENT: Mahindra
PROJECT: Product Display
AREA: Delhi
CLIENT: Mahindra
PROJECT: Product Display
AREA: Delhi
CLIENT: Shell
PROJECT: Product Launch
AREA: Delhi
CLIENT: Shell
PROJECT: Product Launch
AREA: Delhi
CLIENT: Shell
PROJECT: Product Launch
AREA: Delhi
CLIENT: Candor
PROJECT: Event
AREA: DL/HR/Kolkata
CLIENT: Candor
PROJECT: Event
AREA: DL/HR/Kolkata
CLIENT: Candor
PROJECT: Event
AREA: DL/HR/Kolkata
CLIENT: Candor
PROJECT: Event
AREA: DL/HR/Kolkata
CLIENT: Ashiana
PROJECT: Carnival Of Surprises
AREA: Delhi NCR
CLIENT: Ashiana
PROJECT: Carnival Of Surprises
AREA: Delhi NCR
CLIENT: Ashiana
PROJECT: Carnival Of Surprises
AREA: Delhi NCR
CLIENT: Tata Housing
PROJECT: Event
AREA: Bahadurgarh
CLIENT: Tata Housing
PROJECT: Event
AREA: Bahadurgarh
CLIENT: Tata Housing
PROJECT: Event
AREA: Bahadurgarh
CLIENT: Mahindra
PROJECT: Product Display
AREA: Delhi
CLIENT: Mahindra
PROJECT: Product Display
AREA: Delhi
CLIENT: Mahindra
PROJECT: Product Display
AREA: Delhi
CLIENT: Apollo
PROJECT: Shop Branding
AREA: Haryana/Delhi NCR
CLIENT: Apollo
PROJECT: Shop Branding
AREA: Haryana/Delhi NCR
CLIENT: Apollo
PROJECT: Shop Branding
AREA: Haryana/Delhi NCR
CLIENT: Supa Food
PROJECT: Mall Activation
AREA: Delhi NCR
CLIENT: Supa Food
PROJECT: Mall Activation
AREA: Delhi NCR
CLIENT: Supreme
PROJECT: Mall Activation
AREA: Delhi NCR
CLIENT: Supreme
PROJECT: Mall Activation
AREA: Delhi NCR
CLIENT: Apollo
PROJECT: Shop Branding
AREA: HR, DL NCR
CLIENT: Apollo
PROJECT: Shop Branding
AREA: HR DL NCR
CLIENT: Apollo
PROJECT: Shop Branding
AREA: HR, DL NCR
CLIENT: Supa Food
PROJECT: Mall Activation
AREA: DL NCR
CLIENT: Supa Food
PROJECT: Mall Activation
AREA: DL NCR
CLIENT: Supreme
PROJECT: Mall Activation
AREA: DL NCR
CLIENT: Supreme
PROJECT: Mall Activation
AREA: DL NCR
